ORLEN Unipetrol, a leader in oil refinery, introduced not only its products at Fakuma but also its vision for sustainable future in plastic recycling, emphasized by a round ceiling element representing circular economy. The booth was complemented by data analytics providing insight into visitor behavior and by a virtual twin inviting visitors before the show. Meetings in conference rooms were facilitated by a booking system that made scheduling easy and sales people could focus on valuable face-to-face interactions with their clients.