Beire Blog

AI-generated exhibition booths and branded spaces are blowing up on social media. Yet, none of these generative AI exhibition stands have been built, and likely never will for commercial purposes. None of them are remotely economically feasible, practical, or even technically possible to build.

Most physical commercial space in the modern economy is assessed by analytics. Grocery and retail stores currently use visual footfall, visitor traffic patterns, and even facial emotion recognition software to instantaneously gauge consumer reactions to retail offerings. All of this technology can be made GDPR compliant, and you’ve likely already been a data point at some point recently.

Measuring ROI of an exhibition doesn’t have to be a complicated process. However, many exhibitors neglect the value of accurately measuring it, in fact a survey showed that about 44% of trade show exhibitors don’t even measure their ROI, and thus are missing out on a key metric that informs future marketing spend.

From World of Tanks and Minecraft to the hundreds of indie game developers, GamesCom is the annual pilgrimage to Cologne for gaming companies and enthusiasts alike. Epic games come to life with imaginative booths outfitted with consoles to fully immerse visitors and their senses.

From 1924 to today, IFA Berlin continues its tech legacy with the latest in smart home, wearables, consumer technology, and the ever more connected "internet of things."

The global wire and cable industry trade fair in Duesseldorf touches almost every aspect of modern infrastructure.

The international exhibition for meat and alternative proteins offers an entire range of food processing technologies and innovations. Not to be outdone, the booming plant-based meat sector is an ever-growing presence.

International Trade Show for Intralogistics Solutions and Process Management connects hundreds of exhibitors, who demonstratethe latest solutions in logistics innovation.

Hannover Messe rose from the ashes of post-war Germany and has evolved into one of the most important exhibitions in the world for industrial automation and digitalization. Everything cutting edge, from intelligent software solutions to IoT, comes through he the halls of Hannover Messe.

Our people shape us - they define who we are and who we aspire to be. In September 2021, we participated in SocioRating research, to quantify the quality of the Beire culture. We wanted to examine the elements that influence our corporate culture and the overall internal environment. 

First hosted in 1990, Smart Production Solutions exhibition is the main event for control technology and electronic drive manufacturers.

Every other October the food industry has its bi-annual meet-up at Anuga. With more than 7,405 exhibitors and nearly 170,00 trade visitors set to descend on the Cologne show floor, there will be plenty to see and do at this year's edition!

The 27th Fakuma International Exhibition for plastics processing is a leading meeting platform for the industry. As one of the two leading shows for the sector, it is a key event in the industry calendar. Our marketing team have taken a look at the key themes, innovations and unique elements of the show!

Productronica - The world's leading trade fair for electronics development and production, at Messe Muenchen will be where the international electronics production industry reconvenes to address new partnerships to tackle the unprecedented demand prompted by the pandemic.

Enlit Europe is the new hub for worldwide energy evolution, now as a combined show of European Utility Week and POWERGEN. It made its debut between 30th November and 2nd December 2021 in Milan, Italy. The marketing team at Beire take a look at this industry leading show.